Culture, Creativity and Inclusive Society - 2027

Home Funding Calls for proposals Future-proofing sustainable cultural tourism Future-proofing sustainable cultural tourism HORIZON-CL2-2027-01-HERITAGE-06 Topic Call for proposal Internal navigation General information Topic description Destination Conditions and documents Budget overview Partner search announcements Start submission Topic Q&As Get support General information Programme Horizon Europe (HORIZON) Call Culture, Creativity and Inclusive Society - 2027 (HORIZON-CL2-2027-01) Type of action HORIZON-RIA HORIZON Research and Innovation Actions Type of MGA HORIZON Lump Sum Grant [HORIZON-AG-LS] Forthcoming Deadline model single-stage Planned opening date 13 May 2027 Deadline date 23 September 2027 17:00:00 Brussels time Topic description Expected Outcome: Projects should contribute to the first expected outcome, plus those under either Focus 1 or Focus 2, depending on the chosen focus Evidence-based policy recommendations and solutions for integrating cultural tourism into strategies for regenerative sustainability, environmental protection (for example, from degradation or biodiversity loss), digital transformation, social inclusion and gender equality at all levels of government. As a result, cultural tourism becomes a stronger driver of regenerative sustainable development, increases workforce numbers and skills, and improves working conditions. Research impact is maximised through coordinated dissemination and policy co-creation, facilitating implementation of research-based solutions by policymakers and stakeholders. Focus 1 A comprehensive analytical framework for ethical AI integration in sustainable cultural tourism balancing sustainable competitiveness with cultural authenticity and inclusivity. Methodological frameworks and tools for AI-assisted foresight in cultural tourism enabling policymakers, civil society and stakeholders to anticipate changes and adapt strategies proactively. Focus 2 Evidence-based, community-centric models and strategies for sustainable cultural tourism in emerging and less-developed destinations, adaptable to diverse contexts within and beyond the EU. An international collaborative network for small business and civil society in cultural tourism, focused on cross-border partnerships, regenerative practices and equitable benefit-sharing. This network will connect stakeholders with researchers, policymakers, expertise, and resources to co-create culturally respectful, regenerative cultural tourism models and improve workforce conditions in underserved regions. Scope: Cultural tourism accounts for about 40% of global tourism[1] and continues to grow as travellers seek unique, authentic, and immersive experiences. In addition to its economic benefits, cultural tourism enriches societies through cultural exchange and cross-cultural understanding. The sector faces major transformation driven by technological advancement, shifting consumer expectations, climate change, sustainability imperatives, environmental degradation and threats to cultural integrity – including commodification and heritage degradation. Furthermore, there is a growing emphasis on inclusive and meaningful travel experiences, including accessibility for travellers with disabilities and others with specific needs. This topic takes a multidimensional approach to future-proofing sustainable cultural tourism amid technological, social and environmental change across the EU and beyond. Proposals should select either Focus 1 or Focus 2 and clearly state their selection: Focus 1: Transformative AI integration and strategic foresight for cultural tourism resilience Proposals are expected to explore how integrating AI-powered tools and other emerging technologies with cultural tourism can strengthen its resilience, inclusivity, and sustainability. Additionally, through AI-assisted participatory foresight proposals should address the need for tourism systems to move from reactive management to anticipatory governance models, building resilience to global challenges. Proposals should investigate AI applications that reshape cultural tourism experiences while ensuring that they remain authentic and respectful of local integrity; enhance inclusivity, including equal access to technology and improved accessibility for persons with disabilities; help manage visitor pressure. They could leverage available public and private data and infrastructures, such as the European Data space for Tourism.[2] Building on recent developments in AI and immersive technologies, proposals could for example use AI-powered virtual and augmented reality to boost visitor engagement and cross-cultural appreciation of cultural sites while preserving historical integrity. They should investigate novel approaches to AI-driven personalisation that develop inclusive, non-discriminatory, tailored cultural experiences, which are ethically managed, and ensure fair representation of minority or lesser-known heritage and cultural expressions. Proposals could analyse the integration of AI in multilingual interpretation and cultural mediation to overcome language barriers and deepen cultural understanding of local contexts or develop and refine AI-powered tools for visitor flow management, real-time heritage monitoring, and balancing preservation with inclusive tourism. Furthermore, proposals are expected to develop methodological frameworks for applying AI-assisted foresight (scenario planning, horizon scanning, among others to anticipate trends and challenges in cultural tourism – such as shifts in visitor behaviour, cultural commodification risks, and potential disruptions (eg related to climate, pandemics, energy crises), enabling the identification of opportunities and risks and fostering proactive, data-informed policy responses. AI-based predictive analytics should be combined with participatory workshops to engage local communities, authorities, and cultural organisations in co-creating forward-looking sustainable tourism strategies. Focus 2: Cultural tourism as a catalyst for sustainable local development Proposals are expected to develop sustainable cultural tourism frameworks and strategies tailored to emerging and less-developed destinations, especially in low-income and lesser-known regions seeking to leverage culture and creativity for economic growth and social development, including through addressing depopulation and preventing overtourism. These frameworks may foster creative entrepreneurial ecosystems for regional development. Partnerships with non-EU countries are encouraged. Proposals should investigate cross-border collaboration models that enable mutual learning, upskilling, fair working conditions, knowledge transfer and capacity building between EU and non-EU partners. Proposals should identify and adapt proven sustainable cultural tourism models to diverse less-developed settings (urban, peri-urban, rural) emphasizing equitable benefit-sharing. The research should include the analysis of case studies of successful community integration in cultural tourism decision-making. Partnerships among local communities, creative industries (including crafts), local businesses and cultural heritage organisations should be prioritised to co-create economically viable, environmentally balanced, authentic and culturally respectful tourism offerings, potentially using living labs and pilot demonstrations. Projects are expected to establish collaborative networks for small businesses and civil society actors in cultural tourism, supporting them through access to researchers, policymakers, expertise, knowledge, resources and collaborative opportunities. Regardless of focus, all proposals should ensure cooperation with and policy uptake of existing knowledge, tools, and best practices from past and ongoing EU-funded research on cultural tourism and related areas[3]. They should develop frameworks integrating cultural tourism with broader sustainability, digital transformation, and social inclusion goals. Furthermore, they should create co-creative policy development methodologies involving diverse stakeholders (policymakers across various government levels, local communities, NGOs, businesses, industry) to translate research insights into evidence-based strategies and contextually appropriate interventions boosting cultural tourism as a resource for sustainable development and fostering workforce growth and skills, and improved working conditions in cultural tourism. Finally, they should establish continuous knowledge exchange mechanisms among researchers, practitioners, and policymakers to ensure ongoing relevance and impact. [1] UN World Tourism Organization (2018), Tourism and Culture Synergies, p. 21. https://www.e-unwto.org/doi/epdf/10.18111/9789284418978 [2] https://hadea.ec.europa.eu/calls-proposals/data-space-tourism_en [3] This includes projects funded by Cluster 6 topic HORIZON-CL6-2024-COMMUNITIES-02-2-two-stage: New sustainable business and production models for farmers and rural communities. Show more Topic destination Innovative Research on European Cultural Heritage and Cultural and Creative Industries (2026-27) Europe’s rich cultural heritage and strong creative industries not only reflect our past but also shape our future. It is by building on this foundation and developing our strengths that we can face the great challenges of our time with confidence and shape a desirable common future. Europe's cultural heritage originates from the interaction between people and places through time and is constantly evolving[1]. Every citizen has a right to engage with the cultural heritage of their choice, while respecting the rights and freedoms of others, as an aspect of the right to participate freely in cultural life[2]. Europe’s diverse tangible and intangible cultural heritage and dynamic cultural and creative industries (CCIs) are strategic assets. They enrich our lives, foster social cohesion and societal resilience, and contribute to a sense of belonging. They underpin a growing economy that generates more employment than the automotive industry and a similar trade balance as food, drinks and tobacco combined. Many of Europe’s multinational companies build their international success on European heritage and creativity. At the same time, the sector is nurturing large numbers of dynamic small, medium (SMEs) and micro enterprises, creating employment not the least for young people, while deploying their creativity not only to generate income but also to contribute to social and cultural sustainability, wellbeing and to projecting European values at home and abroad. The cultural and creative industries are engines of innovation not only in themselves, but across the entire economy, thus contributing strongly to Europe’s overall competitiveness and future prosperity. This destination adopts a people-centred perspective and places cultural heritage and the cultural and creative industries at the very heart of the European economy, its competitiveness and sustainability. R&I activities under this destination will be aligned with the main principles and objectives of the Culture Compass for Europe and support objectives such as circular and just fashion and textiles value-chains, social cohesion and resilience through arts, design and cultural practices and creative entrepreneurial ecosystems for regional development. R&I activities under this destination will support and strengthen European cultural heritage and cultural and creative industries essentially along the following lines: Europe’s sustainable prosperity and competitiveness: To secure Europe’s future prosperity and competitiveness, it is necessary to unlock the innovative power of our cultural heritage and CCIs. The CCIs contribute strongly to drive innovation not only in themselves but also in other industries and economic sectors, shape new technologies and can contribute to user-driven innovation, open innovation and cross-sectoral innova [... συνέχεια στην επίσημη πρόσκληση]